Operators, not theorists.
One team across three practices: GTM/RevOps consulting, Chalk Studio's design work, and Chalk Theory Labs' product engineering. Same discipline, applied wherever the work needs it.
The Team
Jayraj Misra
Spent roughly seven years in Big4 Global Business Services and Finance Transformation consulting, building shared services centers, running finance process assessments, and driving EBITDA improvement (Celonis process mining, CIMA management accounting) before founding Chalk Theory. That same audit-defensible discipline runs through how the whole team diagnoses revenue operations.
Dhruv Goel
Leads Chalk Studio, Chalk Theory's design practice. In a prior consulting engagement, he led the 2022 phase of a dealer CX redesign for a US tire manufacturer (client and prior firm under NDA) that lifted dealer adoption 35%. Before that, he ran GTM and market-research work across an MBA at TAPMI Manipal and a family manufacturing business — a GTM-and-CX combined view that shapes how Chalk Studio treats brand and web work as the customer-facing layer of a company's actual go-to-market strategy, not decoration.
Let's start with a straight conversation
No pitch. No pressure. Just clarity on what's broken.