B2B SaaS — Series A

Revenue Operations & Attribution Rebuild

Ask marketing, sales, and CS to define a “qualified” account and you'd get three different answers — the pipeline numbers were a mess because of it. The fix was a shared system of record: lifecycle stages, lead scoring, and multi-touch attribution rebuilt from scratch, with handoff rules that finally gave every team the same picture.

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B2B SaaS — Growth Stage

Performance Marketing Infrastructure Build

Paid spend had outpaced anyone's ability to explain where it was going. We built full-funnel attribution and automated bid and budget optimization across channels, tying every dollar spent back to actual pipeline generated.

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B2B SaaS — Series B

Growth Systems Automation Rollout

The RevOps stack ran on spreadsheets and manual CSV exports stitched across four different tools. We replaced it with one automation layer tying CRM, product usage, and billing together, giving expansion and churn signals a same-day path to the team that needed to act on them.

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B2B SaaS — Series B

Category Launch & GTM Motion Build

Brought in pre-launch for a new product line entering a crowded category. We built the positioning, the pricing, and a three-channel launch motion (outbound, paid, product-led) from a standing start, then handed the internal team a playbook they could run without us — full detail on our GTM Strategy service.

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Healthcare Tech

Sales-Led to PLG Transition Architecture

The client needed a self-serve entry point alongside their existing enterprise sales motion, without sales feeling like product was eating their pipeline. We redesigned the buyer journey, rebuilt onboarding and activation tracking, and put real handoff rules between product and sales — the Growth Systems layer that made those rules stick.

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