The system that decides who you sell to, what you say, in what order, and how sales and marketing move together to make it happen. We build it before the launch date, not after the pipeline goes quiet.
Built for Series A–B B2B SaaS ($3M–$15M ARR) moving past founder-led sales — not pre-PMF startups or enterprise teams with growth already scaled in-house.
A new product, a new segment, a new category claim, most of these stall for the same three reasons:
—Sales, marketing, and product each describe the ICP differently.
—The positioning was decided in a deck and never tested against an actual buyer conversation.
—The launch plan is a content calendar dressed up as a strategy.
We fix this as one system, not three workstreams: one ICP definition, one positioning that holds up on a live sales call, one launch sequence built to build momentum instead of burning it off in a single announcement week, and sales and marketing pulling toward the same numbers and the same definition of a qualified opportunity. Pricing and packaging get the same rigor — we won’t set your price for you, but whatever you land on will be built on evidence, not a guess. It’s built with the same diagnose-before-you-build discipline that runs through every engagement — see how that shows up in Growth Systems.
A four-phase process that takes you from open questions to a launch your whole revenue team can actually execute against.
A straight conversation about where your GTM system is actually breaking, and whether a project engagement (typically 6-8 weeks) or a fractional retainer fits better. Scope of this kind is priced by depth and timeline rather than a fixed rate card, and we'll walk through exact numbers on the call.