Chalk Theory is a go-to-market strategy and digital growth consultancy built for companies past the founder-led-everything stage and short of a fully staffed revenue team — the gap where most growth stalls.
Most growth-stage B2B companies don't actually have a strategy problem, or an execution problem. What they have is a translation problem. The plan that gets nodded through in the boardroom rarely survives first contact with the CRM, the ad account, and the engineering backlog. Priorities drift, ownership gets fuzzy, and the org burns its budget re-arguing decisions instead of shipping them.
That's the gap we close. Every engagement starts the same way: we look before we talk. We audit the funnel, the tech stack, and the operating cadence before recommending anything, because the symptom you called us about — flat pipeline, rising CAC, a website that doesn't convert — is rarely the actual cause. Then we build the fix: the revenue operations, the process, the infrastructure, or the campaign system that resolves it, working alongside your team through implementation.
We work with companies roughly at Series A and beyond — past product-market fit, scaling a go-to-market motion, and looking for operators who've actually run this system before.
No pre-packaged playbooks. We audit revenue operations, technical infrastructure, and marketing performance before we recommend a single line item.
We build the process, the campaigns, and the infrastructure ourselves. A strategy that stays theoretical doesn't count as done.
A single campaign win won't survive the next quarter. We build growth systems — acquisition, activation, retention — designed to compound.
[FOUNDER NAME], [FOUNDER TITLE] of Chalk Theory, leads a small, senior team of operators who have built and scaled revenue systems inside growth-stage companies, applying frameworks earned from the inside. Before founding the firm, [FOUNDER NAME] held a revenue/growth leadership role at [PRIOR COMPANY NAME], where they [SPECIFIC CHECKABLE CREDENTIAL, e.g. "grew pipeline from $X to $Y" or "scaled the marketing stack through Series B"], owning the pipeline number, the attribution model, and the marketing stack end to end. Connect on LinkedIn . That same operating discipline, and direct accountability for the number, carries into every engagement, with specialists in performance marketing and technical infrastructure brought in per project.
Chalk Theory is based in India. We run US and UK business hours as our core working day: dedicated overlap with your team's timezone is built into the plan from kickoff, not arranged after the fact — a deliberate design choice, not a workaround.
The work spans revenue operations, performance marketing, and technical infrastructure — the three disciplines that most often fail to talk to each other inside a scaling company, and the three we exist to align. See how that shows up in the work: Growth Systems, Performance Marketing, and GTM Strategy.
No pitch. No pressure. Just clarity on what's broken.
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